Mimi

Bright Future

2024

About the project

MiMi Land considers establishing close, trusting and warm relationships with clients as its main goal. Every parent wants to choose the best for their child, and MiMi Land strives to be a reliable partner in this process.

Branding

Brand Guidelines

Complete MiMi Land guidelines

About the brand

MiMi Land is a brand offering quality food, perfumery and essential goods for children. Each product is selected according to safety and quality requirements.

For customer convenience, ongoing consultations and personalized approach have been implemented. Parents can receive useful recommendations for childcare and product selection, as well as pleasant bonuses through the loyalty program.

MiMi Land is not just a shopping place, but a reliable assistant for parents and a symbol of care for little ones.

Brand values

The brand aims to provide not just products, but comfort, trust and care. Every customer who comes to the store should feel not like a guest, but like part of the family. Therefore, it is important that the service process is not only efficient, but also sincere.

All products meet high quality and safety requirements. Children's health is a priority, and the assortment consists only of reliable and certified products.

In addition, MiMi Land tries to maintain constant communication with customers, give them useful advice and make the shopping process even more enjoyable through the loyalty system.

Logo

Logo rules and application

Logo
Color palette
Corporate font
Identity elements

Logo

Adaptive logo

Clear space

Minimum clear space is required around the logo.

The clear space should be at least 1/3 of the logo size.

Placing any graphic elements, typography or other visual artifacts inside this zone is prohibited.

This is necessary to ensure the logo's clear appearance and maintain visual consistency.

Minimum size

The minimum logo height should not be less than 50px or 12mm. This is the minimum size necessary to preserve its uniqueness and readability.

Corporate colors

Corporate font

To maintain a unified visual brand identity and ensure a consistent look,
TT Prosto Sans Trial has been chosen as the main corporate font. This font
is modern, easy to read and has a warm design close to children, which supports
the comfortable and friendly image of the MiMi Land brand.

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